Chevron is saving
the turtles …
but where is the
tourism
industry?
We need more data, more monitoring,
better measurements,
standardised assessments,
more money, the expert knowledge of
Traditional Owners,
more collaboration and sharing of information.
The biodiversity crisis
continues to spin out of control globally
with Australia ranking in the
top 10 countries
with most biodiversity loss.
Almost 2,000 species
face extinction in Australia.
Western Australia
-AKA the Wildflower State -
is home to over 12,500 species of plants.
The Southwest Botanical Province, a small corner of the Australian continent, is home to more than 8,000 species of wildflowers, many of them endemic – they don’t grow naturally anywhere else.
That’ 1/3 of Australia’s flora
in one corner of the state.
It is one of the most important regions in the world for plant biodiversity. It’s a huge natural, cultural, economic and environmental asset.
And Australia’s fastest growing regional tourism spot.
It’s also a biodiversity disaster.
But let’s call it a hotspot.
It’s enticing, sultry, sexy - better for WA TOURISM MARKETING.
A Biodiversity hotspot.
an area with 1500 or more endemic species
that have lost 70% of their natural habitat.
There are 34 in the world.
14 are in Australia.
8 in Western Australia.
Not to sound facetious but if Western Australia deserves to be known as the ‘Wildflower State’, which it clearly does;
it also deserves to be known as the
‘Metals, Oil and Gas State’.
Or the ‘Wheat, Canola and Barley State’.
Definitely, ‘The Mining Trumps it all State’.
400 billion dollars trumps a lot.
That was WA’s Gross State Product (GSP) at the start of 2023.
More than half of Australia’s exports come from WA.
Iron ore, oil, gas, lithium, copper, gold, wheat, barley, canola, wool, sheep meat, lupins…
We have cut down, urbanized, cultivated, fished, consumed, trampled, depleted, mined, and irreversibly exploited many of our natural ecosystems and the biodiversity within them, at an immeasurable cost.
And let’s face it, nobody’s going to stop mining or farming any time soon.
The alarming rate of biodiversity loss is about to engender a multi-million dollar ‘restoration economy’ & your tourism business has a role to play.
It’s a good time to run a conscious tourism business
They’re calling it the restoration economy and it’s sending a wave of quiet excitement through the world of biodiversity conservation and
Coopers Waterhouse predicts a billion dollar industry./
Only humans can turn fixing thr envrionemnt that they destroyed into a money making enterprise.
They’re calling it the restoration economy and it’s sending a wave of quiet excitement through the world of biodiversity conservation and
Chevron’s profit in 2022 was $35 billion.
After subtracting 27 million for the turtles, there are still 34 billon 973 million dollars left.
That’s 0.077 %.
Let’s imagine that a small ecotourism business makes $100,000 profit a year.
that’s $77 a year!
It’s more likely something like $40,000.
$30!
That’s 13 times less than some tourism operators pay the regional tourism bodies to represent them, or hold them all in o eppadce.
But where’s their biodiversity policy/
What does my ideal client believe right before she decides to invest time and money to learning creative thinking processes to help transform /create a purpose driven / conscious business?
She needs to believe that…
1. There is business solvig social and environmental issues
2. A conscious business is the most satisfying way to do business
3. Thewill still generate an income
4. Lacking creative thinking and problem solving tools is causing her
5. They will get more satisfaction from being in an business that is ethical, sustainable, regenerative, value driven, and allows creative expression’
6.
7. She can make a difference t the issues she is concerned about
8. Everything they need to know to do this is learnable
9. Creative thinking skill and processes can help them access great solutions
The written piece will cover:
1. To believe that creating / transforming into a socially conscious business will still be good business she needs to believe that
a) Other businesses are succeeding using social business models
b) There is evidence that they are making profit
c) There are better ways to do business
d) Clients are looking to engage with businesses that are trying ot maka differnece
e) That you can make a business out of solving social and environmental issues
2. To believe that she can make a difference by running / creating / transforming into a socially conscious business they need to believe that
a) Conscious businesses are actually maing a difference
b) Businesses her size are making a difference
3. To believe that they are capable and qualified to engender this transformation they need to believe that:
a)
4. To believe that everything they need to know is learnable they need to believe that:
a) she can use creative thinking and problem solving tools to
b) creativity in problem solving will generate good solutions
c) she has learnt and transformed before
d) ```````````
5. The belief that this is going to make them feel more purposeful and meaningful
